ICE gear™ opened for business in 2015. It is run by a mother and son team, Barb and Bill. Barb handles customer service (if you email us or call us you'll probably talk to her) and Bill handles the "tech stuff". We are based in Illinois in the US.
The idea for ICE gear™ came about from our own search for quality ICE (in case of emergency) cards and tags, something better than a piece of old wrinkly paper. We were unable to find anything that was high quality and contained all of the information we felt was important, so we decided to make them ourselves!