Why Carry ICE gear?

What is I.C.E?

I.C.E. stands for "in case of emergency" and is a widely-known acronym.  It is used to alert first-responders, good Samaritans, or other medical professionals of information that may be critical in or after an emergency situation.  You can read more about its origins here.

Top 5 Reasons To Carry ICE Cards & Tags

  1. In an emergency, you may not be able to speak. ICE gear communicates your most important information.
  2. ICE gear enables first-responders to contact your family, friends, or other care-givers, who can provide further medical information and directions.
  3. ICE gear can communicate medical conditions, allergies, medications, and other important information.
  4. ICE gear provides peace of mind, to you and to your loved ones. By carrying ICE gear you are not only protecting yourself you are protecting the ones that care about you.
  5. ICE gear is durable, and highly visible. In an emergency, first-responders often do not have time to fumble through a cell phone or search through a wallet or purse to find your information.

Who Should Carry ICE Information?

Simply put, everyone should carry an ICE card and tags with them at all times, in case of emergency.  An up-to-date ICE card should be kept in your wallet or purse.  ICE tags can be attached to car keys, motorcycle/boat keys, shoe laces, zippers, back packs, luggage, strollers, baby carriers, and more.  There are endless uses for the tags.  Even if you do not have medical conditions, ICE cards and tags clearly list contact information In Case of Emergency.


Some ideas for ICE cards and tags


Many seniors have very active lifestyles and are often pursuing hobbies and activities alone outside the home. Some seniors have special needs or critical conditions and medications that need to be communicated to first-responders.  If an accident or illness were to occur, first-responders need to be able to contact someone immediately who is familiar with the senior's medical and other information.

  • Many times adult children do not live in the same city or state as their senior parents, making them almost impossible to locate in the event of an emergency.  Or, the Senior may be enjoying travel far from family and friends when an emergency occurs.
  • Do not rely on cell phones for emergency numbers. Often cell phones are locked, lost, or broken in an accident.
  • Some seniors have special medical conditions such as diabetes or heart problems which may require immediate intervention by first responders.
  • People suffering from early stage dementia/Alzheimers may have difficulty remembering their phone numbers, or phone numbers of their family, if they are feeling stressed or ill. There is also usually room to list a doctor's name and phone number, which can be life-saving in an emergency.

Children & College Students

Children might be too young to remember telephone numbers, or may not remember phone numbers when in a stressful situation if they are upset or crying. There is room on the card for up to 8 telephone numbers, on the tags for up to 4 contact numbers. College students may not be in the same area, making it very hard to locate you in case of an emergency.   It is especially critical that college students studying abroad carry a current ICE card or tags with up to date contact information!

  • In an accident or if unconscious, the child may not be able to speak at all. 
  • Teachers, first-responders, team coaches, or good Samaritans will be able to contact you at once.
  • Don't rely on someone to find your information in your child's cell phone - many phones have screen locks or may be lost, inaccessible, or broken in an emergency. 
  • Emergency rooms are not allowed to treat minor children for anything other than life threatening accidents or illnesses without permission from the parents.  Without written emergency contact information it can take hours to locate the parents. 

Pet Owners

Do you have pets at home? If something happened to you, who would take care of them until you are able to do so yourself?  If you are in a hospital emergency room, or at an accident site, for many hours, who would know to feed your pets or let them outside?

  • ICE cards and tags can alert that you have pets at home that need attention

Power Sports

Power sports are inherently dangerous.  With an ICE card, if you are involved in an accident your emergency contact can be immediately notified. Even if you are carrying your driver's license, it does not provide telephone numbers for people to contact in the event of an emergency.  The tags can be simply hung from the key chain, making them ideal for power sports including:

  • motorcyclists / scooters
  • boaters / jet skis / fisherman
  • dirt bikes / ATVs
  • snowmobiles

Active Lifestyle

You may think you don't need an emergency contact information card or tag, but accidents can happen at any time.  ICE tags are perfect for active people, such as:

  • bicyclists 
  • skiers
  • hikers
  • runners
  • horse back riders


If you are traveling outside of your normal local area, be sure to carry an ICE card or ICE tags so that, in the event of an emergency, your loved ones can be contacted at once.